Qatar Smartphone Market - Q4 2011 Syndicated Report (Executive Summary)

This is the Executive Summary of the “Qatar Smartphone Market  Q4 2011 Syndicated Report”, in which ictQATAR collaborated with Nielsen, involved face-to-face interviews during December 2011 and January 2012 with a representative sample of Qatar residents between the ages of 15-64. The random sample of 1012 individuals from both genders were selected to take part in the survey, which has also  been carried out in similar regional and worldwide markets.

While the key reason for smartphone purchase is attributed to stylish design and innovative features, the survey reports a low level of customer participation of core differentiating smartphone features such as mobile media and apps.