Social Media White Paper

Sunday, March 13, 2011
Documents

For organizations around the world, social media has emerged as a powerful form of communication that allows for unprecedented levels of two-way engagement. ictQATAR was one of the first government organizations in Qatar to enter the social media realm when it established a basic presence on Facebook and YouTube in 2008.  Since then, ictQATAR has expanded its outreach to nineteen social media outlets, finding different benefits and challenges with each. In this white paper, "ictQATAR: Creating a Strategic Presence in Social Media," ictQATAR presents its social media journey and details its eight-stage strategy for enhancing its social media efforts, as well as twelve tips for creating an effective social media strategy.